Tag Archives: Subscription
Content you can't afford not to pay for
Posted on 08. Jun, 2009 by Matthew Sollars.
We’ll start this week with a final thought on last week’s discussion of the various pay-for-content models that were presented to newspaper publishers a few weeks back. At the Neiman website, reporter Zachary Seward posted a transcript of his conversation with Steve Brill, in which the mogul explains some of the assumptions for his forthcoming subscription platform, Journalism Online. The entire thing is definitely worth a read, or a listen, but here is a key passage:
Brill: We were meeting with the publisher of a major, you know, city newspaper, not a national newspaper, but a big city newspaper. And he said, well, what do you think you need to achieve critical mass? I said, in this town, I’m looking at it. Which is to say, this thing that, you know, if you’re the publisher of a newspaper, you know, in a major city, one assumes your, your reporting, especially on local issues, is really the critical mass, especially if you’re the only newspaper in that city.
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