Tag Archives: Paul Bradshaw
The Assumptions Behind Our Models
Posted on 17. Aug, 2009 by Matthew Sollars.
4
Some points about the assumptions baked into our models: We settled on a $12 cpm as a conservative benchmark, based on feedback from a number of news organizations, large and small. Indeed, we commonly heard a range of $15 to $20 cpm. In terms of for-profit startups that replicate what we are calling the New […]
