Tag Archives: Paid Content
Two Paid Models for Metro News
Posted on 30. Sep, 2009 by Matthew Sollars.
The debate over paid models has grown heated in recent months as publishers cast about for new revenues to replace declining advertising dollars. But, although asking readers to pay for the news seems to have gained favor of late, publishers are still divided on whether charging for online content is the best approach. Indeed, just […]
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Paid Content, E-commerce and Turning the Knobs Down on Ads
Posted on 11. Sep, 2009 by Matthew Sollars.
New plans for paid content platforms, from players as varied as I.B.M., Google and NewsCorp, earned plenty of attention earlier this week. Some have boiled the story down to a potential battle for publisher-clients between Google and Journalism Online, the start up from Steven Brill, Gordon Crovitz and Leo Hindery which has been at the […]
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Revenues are Final
Posted on 03. Aug, 2009 by Matthew Sollars.
Not sure if this is encouraging or something else, but we’ve finished building our page of revenue opportunities. We heard a few very good ideas, but we’d already accounted for many of them. Here are the types of revenue opportunities, beyond online advertising that we think are possible (go to the page for details on […]
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Revenues, Again
Posted on 30. Jul, 2009 by Matthew Sollars.
The first cut of our revenue opportunities list is now up here and in the side bar. We have another half dozen categories to add to this list, but please let us know if you think we’ve left anything out or missed the boat on something entirely. From this first list, I was surprised by […]
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About the New Business Models for News Project
Posted on 12. Jun, 2009 by Jeff Jarvis.
We at the City University of New York Graduate School of Journalism believe that the discussion about the future of journalism — as newspapers and other news organizations find their business rapidly eroding around them — needs to be informed by facts, figures, and business specifics. That is why we created the New Business Models […]
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Content you can't afford not to pay for
Posted on 08. Jun, 2009 by Matthew Sollars.
We’ll start this week with a final thought on last week’s discussion of the various pay-for-content models that were presented to newspaper publishers a few weeks back. At the Neiman website, reporter Zachary Seward posted a transcript of his conversation with Steve Brill, in which the mogul explains some of the assumptions for his forthcoming subscription platform, Journalism Online. The entire thing is definitely worth a read, or a listen, but here is a key passage:
Brill: We were meeting with the publisher of a major, you know, city newspaper, not a national newspaper, but a big city newspaper. And he said, well, what do you think you need to achieve critical mass? I said, in this town, I’m looking at it. Which is to say, this thing that, you know, if you’re the publisher of a newspaper, you know, in a major city, one assumes your, your reporting, especially on local issues, is really the critical mass, especially if you’re the only newspaper in that city.
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The Mutter Variation
Posted on 05. Jun, 2009 by Matthew Sollars.
Steve Brill was not the only guy pitching a pay-for-news start-up to newspaper executives in Chicago last week. News veteran Alan Mutter was also on hand to present ViewPass, his idea for an industry-owned online advertising network.
Click here for the pitch Mutter made to the publishers.
As Neiman Lab reported yesterday, Mutter’s business plan focuses primarily on boosting advertising revenues by serving ads to match readers preferences and behavior, rather than the content on the page. However, readers will register/subscribe to access journalism from the ViewPass member publications.
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Brill's Pay-for-News Pitch to Publishers
Posted on 03. Jun, 2009 by Matthew Sollars.
Neiman Lab published details of the pitch Steve Brill is making for paid content yesterday, including a slide show presentation for wooing newspaper publishers. (The slide show is embedded below.)
In his latest venture, Journalism Online, Brill is aiming for an “easy-to-use e-commerce platform”…
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Tick, Tick, Tick
Posted on 01. Jun, 2009 by Matthew Sollars.
From Jeff Jarvis, via Buzzmachine. The Observer’s John Koblin reports that the NY Times is considering putting a meter on usage of its site and charging once you’ve read too much. Incredible. They’ve spent the last 15 years trying to get people to stay longer and read more on their site and now they’re going […]
