Tag Archives: NNO
Two Paid Models for Metro News
Posted on 30. Sep, 2009 by Matthew Sollars.
The debate over paid models has grown heated in recent months as publishers cast about for new revenues to replace declining advertising dollars. But, although asking readers to pay for the news seems to have gained favor of late, publishers are still divided on whether charging for online content is the best approach. Indeed, just […]
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Community Training in the Ecosystem
Posted on 18. Aug, 2009 by Damian Ghigliotty.
One function that runs throughout the entire ecosystem is the role of community training — both in editorial coverage and ad sales. The New News Organization plays an important role here as an outlet for experienced, professional journalists to train local bloggers and citizen journalists how to cover their communities with more depth, detail and […]
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The Assumptions Behind Our Models
Posted on 17. Aug, 2009 by Matthew Sollars.
Some points about the assumptions baked into our models: We settled on a $12 cpm as a conservative benchmark, based on feedback from a number of news organizations, large and small. Indeed, we commonly heard a range of $15 to $20 cpm. In terms of for-profit startups that replicate what we are calling the New […]
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Staffing in the New News Organization
Posted on 17. Aug, 2009 by Damian Ghigliotty.
As a news business that performs several functions — metro-wide coverage, community training, business-to-business services — the New News Organization will have a small, but diversified staff of 40 in its first year, ramping up to 54 in its third year. Each staffer will gross an average salary of $78,000 a year, including a 25% […]
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Forcing Your Own Paper Out of Business
Posted on 01. Jun, 2009 by Matthew Sollars.
From Jeff Jarvis, via Buzzmachine. Drivers at the Minneapolis Star-Tribune are threatening a strike. I could see a few interesting unintended consequences for the drivers: (A) This forces the paper out of business. They lose their jobs. (B) This forces the paper to go online only and the company takes advantage of bankruptcy to kill […]
