Tag Archives: Hyperlocal
NewBizNews Conference Videos: Next Steps — What We Heard, What We Need
Posted on 01. Dec, 2009 by Peter Hauck.
At the conclusion of the day-long event, conference participants set the agenda for the continuing conversation:
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NewBizNews Conference Videos: Partnerships with Local Media
Posted on 01. Dec, 2009 by Peter Hauck.
Jeff Jarvis moderates this “reverse panel,” featuring questions from the conference participants to a group of media company executives.
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NewBizNews Conference Videos: Beyond Text
Posted on 25. Nov, 2009 by Peter Hauck.
Local sites need to provide more than words on a screen. Michael Rosenblum (RosenblumTV.com) and Sandeep Junnarkar (CUNY Graduate School of Journalism) talk about how to move beyond text.
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NewBizNews Conference Videos: Setting Up Shop
Posted on 25. Nov, 2009 by Peter Hauck.
Ted Mann, Digital Development Director for Gannett New Jersey, leads a panel discussion on the tools and technology that can aid local bloggers.
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Hyperlocal Revenues, Yes, They're High
Posted on 18. Aug, 2009 by Damian Ghigliotty.
The figures we used for our Hyperlocal model were based on three market sizes — small (20K), medium (35K), and large (60K) — supported by a broader Framework of local businesses and ad networks. Yes, our work assumes that “in a metro market of 5 million people, the hyperlocal network will be able to get […]
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The Models: Hyperlocals & the Framework
Posted on 17. Aug, 2009 by Matthew Sollars.
This set of spreadsheets incorporates two models: hyperlocal and the sales, support, and technology framework that we believe is necessary to optimize businesses in the ecosystem. We believe an organization that enables advertising networks and other services to support the local news ecosystem is both a sustainable business and will make individual hyperlocal news organizations […]
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News Innovators on the Frontline: The Alternative Press
Posted on 22. Jul, 2009 by Matthew Sollars.
The publisher of The Alternative Press, Michael Shapiro, left his position as a litigator at a law firm in New York City to launch the site in October 2008. A longtime blogger, he started The Alternative Press (the online-only alternative to printed papers in the area) in just his hometown of New Providence, NJ. But […]
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Why Hyperlocals Should Go Mobile
Posted on 18. Jun, 2009 by Matthew Sollars.
Because the stories that work best on mobile are the bread and butter of hyperlocal coverage, says Mark Potts. “Mobile is really the sweetspot for local sites,” he says. “Google Traffic is never going to pick up the two-car accident downtown or stuff of interest to a small subset of people, like the little league […]
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About the New Business Models for News Project
Posted on 12. Jun, 2009 by Jeff Jarvis.
We at the City University of New York Graduate School of Journalism believe that the discussion about the future of journalism — as newspapers and other news organizations find their business rapidly eroding around them — needs to be informed by facts, figures, and business specifics. That is why we created the New Business Models […]
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Diller: Directories "still make nothing but money"
Posted on 11. Jun, 2009 by Matthew Sollars.
Barry Diller spoke to PaidContent earlier this week and in talking up one of his babies, citysearch.com, he makes the case for local online directories. Of course, Diller also says the work of building those directories is “impossible.” Here’s the exchange with Staci Kramer:
