Tag Archives: Advertising
E-commerce and News, Lessons from the UK's Telegraph
Posted on 17. Jul, 2009 by Matthew Sollars.
Revenue, revenue, revenue. For good reason in this economy, all of the sites we’ve talked to so far have wanted to hear ideas for making more of it. So we’ve been a bit surprised at how few are experimenting with e-commerce, which is frequently held up as a strong potential revenue stream for online news. […]
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Let a Thousand Models Bloom
Posted on 30. Jun, 2009 by Peter Hauck.
Hat tip to Peter Kafka, who writes MediaMemo for All Things Digital, for sharing a business model — put together by Mark Josephson, CEO of outside.in — of a hypothetical online-only news organization. While Josephson’s metro news operation of the future sports a mighty lean staff — 20 bodies in all, of which six are “news gatherers” — it […]
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MinnPost Tweets Local Ads
Posted on 26. Jun, 2009 by Matthew Sollars.
MinnPost.com launched an innovative micro-blogging advertising service yesterday that they’re calling Real-Time Ads. The Minnesota-based not-for-profit created a new sidebar widget that will publish messages from an advertiser’s Twitter account or blog RSS feed, as long as it has been updated within the last 72 hours. In a post announcing the launch yesterday, MinnPost founder […]
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Why Hyperlocals Should Go Mobile
Posted on 18. Jun, 2009 by Matthew Sollars.
Because the stories that work best on mobile are the bread and butter of hyperlocal coverage, says Mark Potts. “Mobile is really the sweetspot for local sites,” he says. “Google Traffic is never going to pick up the two-car accident downtown or stuff of interest to a small subset of people, like the little league […]
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About the New Business Models for News Project
Posted on 12. Jun, 2009 by Jeff Jarvis.
We at the City University of New York Graduate School of Journalism believe that the discussion about the future of journalism — as newspapers and other news organizations find their business rapidly eroding around them — needs to be informed by facts, figures, and business specifics. That is why we created the New Business Models […]
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Diller: Directories "still make nothing but money"
Posted on 11. Jun, 2009 by Matthew Sollars.
Barry Diller spoke to PaidContent earlier this week and in talking up one of his babies, citysearch.com, he makes the case for local online directories. Of course, Diller also says the work of building those directories is “impossible.” Here’s the exchange with Staci Kramer:
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Content you can't afford not to pay for
Posted on 08. Jun, 2009 by Matthew Sollars.
We’ll start this week with a final thought on last week’s discussion of the various pay-for-content models that were presented to newspaper publishers a few weeks back. At the Neiman website, reporter Zachary Seward posted a transcript of his conversation with Steve Brill, in which the mogul explains some of the assumptions for his forthcoming subscription platform, Journalism Online. The entire thing is definitely worth a read, or a listen, but here is a key passage:
Brill: We were meeting with the publisher of a major, you know, city newspaper, not a national newspaper, but a big city newspaper. And he said, well, what do you think you need to achieve critical mass? I said, in this town, I’m looking at it. Which is to say, this thing that, you know, if you’re the publisher of a newspaper, you know, in a major city, one assumes your, your reporting, especially on local issues, is really the critical mass, especially if you’re the only newspaper in that city.
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The Mutter Variation
Posted on 05. Jun, 2009 by Matthew Sollars.
Steve Brill was not the only guy pitching a pay-for-news start-up to newspaper executives in Chicago last week. News veteran Alan Mutter was also on hand to present ViewPass, his idea for an industry-owned online advertising network.
Click here for the pitch Mutter made to the publishers.
As Neiman Lab reported yesterday, Mutter’s business plan focuses primarily on boosting advertising revenues by serving ads to match readers preferences and behavior, rather than the content on the page. However, readers will register/subscribe to access journalism from the ViewPass member publications.
