Shardanand, Daylife assists create ad inventory
Posted on 23. Oct, 2008 by Claudia Cruz.
Half ad driven, half editorial the platforms created by Daylife allows different publishers to find various ways to generate revenue.
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Shardanand, Daylife helps curate the world around you
Posted on 23. Oct, 2008 by Claudia Cruz.
Shardanand discussed the various partnerships in place between Daylife and TNT and TBS. Daylife lets publishers maintain their own uniform voice on the product.
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Shardanand demonstrates Pet Charts, created by Daylife
Posted on 23. Oct, 2008 by Claudia Cruz.
Daylife creates unique, intelligent content services platform, which can then be reused in an infinite number of ways by publishers of all sizes. Pet Charts was created for Purina.
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12:01PM – Tom Evslin
Posted on 23. Oct, 2008 by Joe Filippazzo.
Within each niche, only one network succeeds, Evslin said.
Be careful not to overmonetize the product or you’ll have created inroads for a competitor. You must ruthlessly control costs by outsourcing your content and even your hosting.
Since there is not competition during a temultuous time such as this, if you have the cash, now’s the time to start a business! If you don’t have money, it would seem, you’re boned.
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Lightning Round II Practitioners
Posted on 23. Oct, 2008 by Claudia Cruz.
The panelists of the second lightning round all have one thing in common: they have created platforms or portals that enable journalism and news related dialogues to take place online.
Upendra Shardanand, founder of Daylife
Scott Karp, founder of Publish2
Dave Chase, CEO of NextNewsNet
Adam Bly, ScienceBlogs
David Cohn, founder of Spot.us
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11:55AM – Tom Evslin
Posted on 23. Oct, 2008 by Joe Filippazzo.
You can’t say, “Think how great it will be.”
1 in 100 may becom an active contributor but you’ve got to grow very big before you get a conversation going.
So how do you do this?
Start a network that appeals to a closed and existing group. Sell it a pocket at a time and then aggregate the pockets, like the telephone.
You need to bring an existing community over to the network you are creating as the initial seed so it can begin growing. Magazines and newspapers have a leg up because they already have content.
But what if you don’t have content? He didn’t say.
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11:44AM – "Tom's the man."
Posted on 23. Oct, 2008 by Joe Filippazzo.
Tom knows networks, not journalism, but that’s ok.
Newspapers existed in the context of the communities in which they were created and that will soon be the model once again, Evslin said.
Metcalf’s Law: Large networks have huge value but small networks have almost no value.
By this law, a network must be large from the get-go or it won’t become popular — a bit of a networking catch-22.
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"If you want to be rich, don't do what rich people do."
Posted on 23. Oct, 2008 by Joe Filippazzo.
“Our goal is not to be Google. Our goal is to build our model,” said Arora, CEO of Glam.
Glam’s goal is to focus on a targeting system. They don’t try to think of Glam as having 700 publishers, but instead, 14,000 content providers.
Building tools to ENABLE creativity is what is valuable now.
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11:25AM – Samir Arora
Posted on 23. Oct, 2008 by Joe Filippazzo.
Packaging is what makes a content delivery model like Glam so successful, Arora said.
The content is supplied within channels (e.g. Health) by small groups as well as large providers like the Mayo Clinic. It’s this “real niching of content” that’s driving this model. The portal world of Yahoo is no longer relevant.
Google has allowed the massive “deportalization” of content providing. We are curators of content instead of providers of content now.
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10:52AM – Adam Davidson
Posted on 23. Oct, 2008 by Carl Winfield.
The author of the “Giant Pool of Money” story from NPR had the good fortune to ride the economic collapse to 18-hour days and the number one spot on iTunes.
Talk about an enormous response!
Now that the economy is on everybody’s lips, it’s not hard to get ears. But NPR is a bureaucracy. So how does entrepreneurship mesh with a legacy news organization? Davidson’s looking for ideas.
Right now the blog, podcast and the radioshow exist seperately.
“The blog’s a community,” Davidson says. “The podcast is kind of a community too; and the radioshow is something else.”
Much like our own battered financial system, it will take some time to see these three segments come together.
