In the newsroom: Hassell don't have the foggiest idea
Posted on 23. Oct, 2008 by Kye Shkymba.
The group moves on. Before we decide what the future newsroom look like we have to define our product. We need to know what kind of content we want to produce before we can agree on a newsroom organization.
Andrew Heyward suggests, after some discussion, to settle on this: We’re a startup. We’ve bought a 200 person operation that’s producing a newspaper and a website. So what do we do now?
John Hassell objects that this sounds rather old school: If I started from scratch my first move would NOT be to create a daily newspaper, he says.
Ok, says Michael Rosenblum, so if you already had a newspaper organization, would you shoot it down?
Yes, John Hassell replies, in its current form.
Michael: And what would you replace it with?
John: … I have not the foggiest idea.
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Revenue.7
Posted on 23. Oct, 2008 by Emily Mayer.
News is now about curation.
Kramer: media companies will have to take responsibility of showing people the difference between news, press releases, and “amateur journalism” where often this content can be aggregated and in business for example, people can get burned. This makes revenue models even more difficult.
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Public Support.6 A New Model?
Posted on 23. Oct, 2008 by Eliot Caroom.
Jay Rosen asks about ideas arising for a new model for funding public journalism.
David Cohn of Spot.Us says their stories are funded with average donations of $33. Funding for stories has slowed since the economic crisis.
“Normally people don’t think about donating to journalism,” Cohn says. “Unless you’re an accredited brand like NPR.” He says reporters must get used to asking for money and citizens need to adjust their mindset.
“People want a direct relationship with where their money goes,” Cohn says, talking about NPR’s success, but a disconnect with some donors who might feel they’re “throwing their money over a fence.”
David Westphal of USC Annenberg thinks the public model can emerge.
Dardis McNamee of The Vienna Review thinks European countries show working models for government sponsorship of media that isn’t contingent on editorial content. “We know how to do this–a regulated monopoly situation in this country.” She says that individual funders are as influential as traditional advertisers requesting print magazines to cover sympathetic topics.
David Folkenflik of NPR notes the Corporation for Public Broadcasting is already at times fighting off attempts to influence a supposedly impenetrable firewall.
Jay Rosen wants to get past the government public funding model for now due to “practical difficulties,” although he concedes it could work locally and does exist in some forms already.
Steve Gorelick of Hunter College, CUNY says that a long-running PBS show has several staff who focus on a regular basis on legislative backlash to programming.
“Journalism is almost a form of community organizing–enter Sarah Palin joke here,” says Cohn. “That’s how you can get support.”
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Effects of Being Actively involved in a Local Network:
Posted on 23. Oct, 2008 by Adeola Oladele.
Some local bloggers don’t really contribute to the network they join, they feels like they don’t need to be an audience in the network. They join but don’t contribute.
Such bloggers are encouraged to participate actively. Contributing in a local network can boost it to become a global network.
Big things start little.
Tom Evslin, Fractals of Change said, “One conclusion you can reach is that the development of local sites means the development of local newspaper. It starts from the bottom and goes up.”
When people contribute to local networks, it can impact the success of their local businesses. Hence why people should be devoted to their local networks.
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New Structures for News Organizations—-What is the Essence of Journalism
Posted on 23. Oct, 2008 by Jennifer Saavedra.
“We are doing a lot of things wrong,” begins Jim Willse, editor of the Star Ledger, while talking about the current state of the newspaper industry.
He then continues to speak about his own experience at the Star Ledger. “We thought we were commercially sound until recently,” says Willse.
Today, 334 people showed up to for work at the Star Ledger. Willse estimates that by the end of the year only 200 people will be showing up for work at the Star Ledger.
So the question is, as Bob Garfield from On The Media, put it, “How do we get from here to there?”
Garfied answers his own question by rhetorically asking, “What the hell are we doing laying off the journalists when we should be laying off the presses?”
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Kramer: Advertising World Way Behind News World
Posted on 23. Oct, 2008 by Emily Mayer.
Advertisers are having trouble figuring out what content to create and how to get it to people on the web.
Everything on all ends, news, advertising, is in a period of transition.
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Revenue.6
Posted on 23. Oct, 2008 by Emily Mayer.
You can’t compare internet revenues to print revenues. The scales are different. Everyone is trying to scale revenue up to cost rather than scale cost down to revenue, which is what happens with the web. How can we make 1/10 of one penny on a zero-cost model?
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Public Support.5 NPR continued
Posted on 23. Oct, 2008 by Eliot Caroom.
Peter Osnos of PublicAffairs Books says public radio has defended its editorial integrity better than any form of media, and is now beyond dispute.
Adam Davidson pushes back: the niche audience that listens to radio while going about daily activities will diminish. “It’s not that we’re going to be competing with Rush and Rush is suddenly going to be great, but we’ll be competing with CUNY grads … and we’ll just be one more web-based media service….”
Persephone Miel of the Harvard Berkman Center talks about Vendor Relationship Magnet software which could “reengineer voluntary contributions,” allowing individuals to choose contributions for web audio.
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Morgan: A significant data economy has been created
Posted on 23. Oct, 2008 by Emily Mayer.
The ownership of data on visitors is tantamount to being a publisher and owning content.
Fred Wilson: it creates more CPMS and it’s a good marketing tool.
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Revenue.5
Posted on 23. Oct, 2008 by Emily Mayer.
Obituaries in community papers generate a lot of CPMs.
it’s all about different models of aggregation. The person who sells the ad does not necessarily work for the company where the ad is displayed.
Larry Kramer: A lot of publishers are scared to disturb their current ad relationships.
