Revenue.11

Posted on 23. Oct, 2008 by .

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Is there money to be made from video? Kramer feels it becomes part of the content but cannot itself be monetized. It could possibly be another ad unit. TV commercials reach audiences more emotionally but some say you cannot think of video separately from online content.

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Public Support.8 Working for the Symphony

Posted on 23. Oct, 2008 by .

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Cohn and Rosen ask the group for a charge they can take back to the group.

Tofel, going back to a fee request, says “We couldn’t we pass a law that says if you sell ISP services, you must charge everyone 5 cents a month, and deposit the 5 cents a month in a fund?  Such a law would be constitutional and administratible.”

Adam Davidson says “I don’t want to work for C-span and I don’t want to work for the symphony.  I want to work for the vital beating heart of (American journalism).”  He thinks technology model will change and prohibit a fee structure working.  “Now, every hipster wants to go into public radio.  There’s more access to tools, there’s more ability to carve this stuff.”

“I don’t think we need to be even talking about old models of this stuff,” Davidson says.

Osnos:  “What you’re looking for is more funding…where do you want it to come from?”

Davidson:  “I imagine the advertising as like any for-profit business,” with the benefit of a halo effect “because we’re so good.”  He predicts millions of audio journalists competing for user fees.

Tofel pushes back on the symphony model:  “Everything that you just said–for people who do love classical music–is how symphony’s are funded.”  

“I do work for the symphony,” Davidson agrees.  He cites an Ira Glass talk where he said NPR has 20% of stories that are really good.  “We are buffered from the audience demand by government funding.  …We’re not earning it minute by minute on the air.  I think we’re going to have to earn it in an on-demand environment.”

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Revenue.10

Posted on 23. Oct, 2008 by .

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Paid content? Some feel that the right model for this hasn’t been found yet.

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New Structures for News Organizations (3)

Posted on 23. Oct, 2008 by .

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“How do you pay for the kind of journalism that doesn’t have revenue attached to it?” asks Willse.

Edward Roussel responds by saying that you first need to “urgently” reduce the costs from this type of journalism. “It’s untrue that money can’t be made,”  says Roussel

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What consumers want… Networking…

Posted on 23. Oct, 2008 by .

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“The greater the quality and quantity of the content, the greater the audience.” Thomas, Eisenmann, Harvard Business School.

People go to google, if they don’t find it, they go to Yahoo

The key is to make sure you’re meeting the needs of the audience. That’s what these two giants (Google & Yahoo) are doing. Some blog owners have links to other sites, and they direct people to visit those sites for more information/resources. In turn, they don’t loose their audience, which some sites are afraid of. Actually, people do come back to these sites just because they know that the site can lead them to where they’ll find what they’re looking for.

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Revenue.8

Posted on 23. Oct, 2008 by .

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The product is more important than the content. If a product can move fast at a low cost, than it has a tremendous advantage over big companies who integrate their online media into their core revenue structure.

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Public Support.7

Posted on 23. Oct, 2008 by .

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Richard Tofel of ProPublica says endowments are a form of public support that will endure.

The group debates the merits of temporary projects and pilot projects versus permanent journalism.

Tofel points out that cultural institutions like symphonies are supported in the non-profit model across the country.  He says virtually none are operated on a for-profit basis.  
“Some of these traditional journalism organizations–before the next calendar year–are going to fail,” Tofel says.  
“If you woke up one morning and there was no Philadelphia Inquirer, and you live in the Philadelphia area,” Tofel says, people might react–as they would if their symphony closed.  “I would argue that the Philadelphia Inquirer would be unlike any of the (news) failures of the 1970’s.  …Nothing like that has happened in this country historically in a very long time.  I think it would be a wakeup call.”
Leonard Witt says often his idea is shot down because “people won’t pay for (news).”  So, he asks, why do we do it?  He says community is more saleable than journalism.  Often people say they hate journalism, Witt, says, except for him, or Minnesota Public Radio.  Community commits them to the news product.
Tofel points out that news has a value, but people don’t pay enough to support it.  The business model has stopped working.
Peter Osnos points out that not much money from information/entertainment spending goes to news content creators.  He brings up the C-Span example, which isn’t in fact paid by the government: “You know what pays for it?  Four cents per subscriber.”  He thinks public media should insist that deliverers of public information should pay for news in a regulated, neutral system.
“C-Span is mostly a transmitter of stuff,” Rosen says.  They aren’t editorial.
Osnos points out that there is original programming.  

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Networks for Bloggers/Publishers

Posted on 23. Oct, 2008 by .

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The standard of blogs joining networks have gone down. At first people started blogging because they believe strongly in a cause and feel like everyone should know about it. Today, people blog just about anything.

Some Reasons why people blog: (Chris Ahearn – Thomson Reuters)
To make money
To express themselves
To be heard
To make a difference
For fun
Some blog just as a way of living

Many people still have the idea that when you want to talk serious, blog it. When it’s not that serious, go to facebook/My Space.

The question is “Aren’t people spending more time on facebook/My Space than on blogs? … and aren’t they writing real stuffs on this social networks?…”

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New Structures for News Organizations (2)

Posted on 23. Oct, 2008 by .

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There’s agreement on one thing, so far:  This new product needs to have journalism that “matters.” However, there’s disagreement on whether this new product is geographically defined, topically defined, or if the most important element is that the product needs to get to the audience that wants it and needs it.

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Revenue.8 How much do brands matter?

Posted on 23. Oct, 2008 by .

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Brands cost money to build, 100 million for thestreet.com. The debate goes on…

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