Archive for 'Uncategorized'
Planting the Seeds to Grow Scienceblogs
Posted on 23. Oct, 2008 by Claudia Cruz.
The magazine arm, Seeds, feels comfortable saying things and Scienceblogs, is set up to respond. Bly has separated the two entity so that the advertisement models can be leveraged and so that diversification of the two products is faciliated.
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The Common Vein to Discuss Science
Posted on 23. Oct, 2008 by Claudia Cruz.
Scienceblog brought together an online network of science experts. Bly began to contextualize the a conversation started on print with his magazine, Seed, and then continued it online.
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Adam Bly, ScienceBlogs
Posted on 23. Oct, 2008 by Claudia Cruz.
Scienceblogs enables discussion of science issues on a global scale and currently boasts the largest online community dedicated to science.
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Dave Chase, CEO of NextNewsNet
Posted on 23. Oct, 2008 by Claudia Cruz.
Dave Chase, CEO of NextNewsNet. Received a lot of insight from working with local merchants and insurance agents. They learned not to depend on user generated content. NextNewsNet works with small business providers. They help them get online ads.
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Karp: Creating Liquidity for News
Posted on 23. Oct, 2008 by Claudia Cruz.
What we want to do is create a new way of advertising by creating a giant liguid marketplace for news. This would create more economic value than just one media company by itself.
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Scott Karp
Posted on 23. Oct, 2008 by Joe Filippazzo.
Scott Karp, from Publish2, says that news organizations need to collaborate to create a massive network. Google is successful because it’s network is MASSIVE — the entire Web. So! You need to create an “AdWords” for news — a giant liquid marketplace for news, because the bigger the network, the bigger the pricing power.
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Karp: Newswires have always been about collaboration
Posted on 23. Oct, 2008 by Claudia Cruz.
No one individual media company will be able to create a large enough network and the larger the network the more value can be created.
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Karp: Harnessing the Collective Intelligence of the Newsroom
Posted on 23. Oct, 2008 by Claudia Cruz.
Karp believes that if newsrooms should start thinking differently about links because by gathering the links, they can create a link driven distribution center. This influences what content gets on the web.
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Scott Karp: Founder of Publish2
Posted on 23. Oct, 2008 by Claudia Cruz.
Publish2 links journalism and link-based newswires through a cooperative effort of newsrooms and independent journalists. Publish2 wants to revamp the idea of a newswire so that the distribution is done by links therefore becoming more affordable. “It’s not too late for newspapers to get into the linking game,” said Karp.
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Shardanand, Daylife assists create ad inventory
Posted on 23. Oct, 2008 by Claudia Cruz.
Half ad driven, half editorial the platforms created by Daylife allows different publishers to find various ways to generate revenue.
