Archive for 'New News Organization'
The Survey Results
Posted on 17. Sep, 2009 by Matthew Sollars.
The foundation of the business models we built this summer was data culled from an online survey we conducted of web entrepreneurs. We asked online startups from across the country to give us a confidential glimpse at the nuts and bolts of their businesses. We sent invitations to hundreds of online news organizations, from hyperlocal […]
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New Organizations, New Relationships
Posted on 19. Aug, 2009 by Matthew Sollars.
We’ve heard a lot about our forecasts for advertising revenues in the New News Organization this week (mostly asserting that our cpm and penetration assumptions are too optimistic). But, it seems our other goal–to envision a sustainable business built on a diversity of revenues–has been largely overlooked. In fact, in year three of our NNO […]
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Community Training in the Ecosystem
Posted on 18. Aug, 2009 by Damian Ghigliotty.
One function that runs throughout the entire ecosystem is the role of community training — both in editorial coverage and ad sales. The New News Organization plays an important role here as an outlet for experienced, professional journalists to train local bloggers and citizen journalists how to cover their communities with more depth, detail and […]
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Thank You and Keep 'em Coming
Posted on 18. Aug, 2009 by Damian Ghigliotty.
So far we received a lot of interesting responses since the FOCAS conference kicked off yesterday and we look forward to reading more as we continue to break down our individual models. This project is all about interactivity and we wouldn’t have moved past the theoretical phase without your input. That goes for our 113 […]
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The Assumptions Behind Our Models
Posted on 17. Aug, 2009 by Matthew Sollars.
Some points about the assumptions baked into our models: We settled on a $12 cpm as a conservative benchmark, based on feedback from a number of news organizations, large and small. Indeed, we commonly heard a range of $15 to $20 cpm. In terms of for-profit startups that replicate what we are calling the New […]
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Staffing in the New News Organization
Posted on 17. Aug, 2009 by Damian Ghigliotty.
As a news business that performs several functions — metro-wide coverage, community training, business-to-business services — the New News Organization will have a small, but diversified staff of 40 in its first year, ramping up to 54 in its third year. Each staffer will gross an average salary of $78,000 a year, including a 25% […]
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FOCAS: Live from Aspen
Posted on 17. Aug, 2009 by Damian Ghigliotty.
The CUNY New Business Models for News Project, funded by the Knight Foundation, is presenting its work at the Aspen Institute’s Forum on Communication and Society today. (You can read about our project here and dig into the new models here.) Below is Jeff Jarvis’ presentation, which he made using new software from Prezi. Just […]
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The Models: New News Organization
Posted on 17. Aug, 2009 by Matthew Sollars.
This model envisions a new, metro-wide news organization serving a market of five million people that operates on a smaller scale and performs a wide variety of tasks. It will produce original unique beat and investigative reporting and it will also work collaboratively with the other members of the ecosystem and its readers to add […]
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News Innovators on the Frontline: San Diego News Network
Posted on 10. Aug, 2009 by Damian Ghigliotty.
When Neil Senturia and Barbara Bry launched San Diego News Network in March 2009, their vision was to create a nationwide news organization of local sites that could cover breaking news, politics, business, sports, lifestyle and entertainment in each respective city. After watching the San Diego Union-Tribune shed nearly half its employees over the past […]
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News Innovators on the Frontline: Pegasus News
Posted on 06. Aug, 2009 by Matthew Sollars.
Mike Orren launched Pegasus News in 2006 with the idea that local neighborhood news is more important “than things happening on the other side of town.” Now the site covers what appears to be every neighborhood in the Dallas-Fort Worth area. Although Pegasus has gone through some corporate turnover, it is now owned by Gap […]
