Archive by Author
Digital First and the Future of News
Posted on 14. Nov, 2011 by Peter Hauck.
Digital News is the latest buzzword in the news business. But what does it really mean for the future of news? At an event on November 1, 2011 at the CUNY Graduate School of Journalism, Professor Jeff Jarvis talked with John Paton, (CEO of Journal Register, MediaNews, and Digital First Media) and Justin Smith (president […]
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Resource Guide for Local and Niche Sites
Posted on 14. Jul, 2011 by Peter Hauck.
One of the goals of the New Business Models for News Project is to help local sites grow into sustainable operations. Toward that end, we’ve created a Resource Guide for Local and Niche Sites, which aggregates some of the best sources of information about a variety of editorial, business, technology, and legal topics relevant to […]
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Advertising Resources for Local Sites: Ad Avengers
Posted on 12. Jan, 2011 by Peter Hauck.
Interviewed by Jennifer McFadden Describe your product/service. Ad Avengers helps advertisers and publishers connect directly. We also provide a listing and briefing process for the creative element of display advertising. Our experience has been that ad networks and ad exchanges overlook smaller publishers who have vibrant communities, so we help publishers monetize these communities and […]
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Advertising Resources for Local Sites: Adility
Posted on 12. Jan, 2011 by Peter Hauck.
Interviewed by Jennifer McFadden Describe your product/service. Adility is a hyperlocal distribution hub that connects online publishers and local advertisers in a way that enables local advertisers to promote local advertising content (coupons, daily deals and prepaid cards) to a publisher’s customers. Publishers benefit by providing their users with unique local commerce content thereby increasing […]
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Advertising Resources for Local Sites: InstiAds
Posted on 12. Jan, 2011 by Peter Hauck.
Interviewed by Jennifer McFadden Describe your product/service. InstiAds is an easy-to-use, self-serve ad buying and management toolset that can be used on any platform. It was designed especially for small and local businesses. How can Instiads help local publishers? The cost of advertising sales is extremely prohibitive to local publishers, which are often small, extremely […]
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Advertising Resources for Local Sites: isocket
Posted on 12. Jan, 2011 by Peter Hauck.
Interviewed by Jennifer McFadden Describe your product/service. isocket helps websites sell their own ads directly to advertisers. The seller/website can package their ads they way they want to, with their own rules and pricing. We offer a clean interface for buyers to easily purchase ad campaigns and for sites and bloggers to manage those campaigns. […]
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Advertising Resources for Local Sites: PaperG
Posted on 12. Jan, 2011 by Peter Hauck.
Interviewed by Jennifer McFadden Describe your product/service. Flyerboard is a virtual bulletin board for local publishers to show interactive local ads made from flyers, posters, or other print ads. How can PaperG help local publishers? The Flyerboard can enable publishers and their sales reps to easily display local ads made from existing print creatives. The […]
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Advertising Resources for Local Sites: Shoutback
Posted on 12. Jan, 2011 by Peter Hauck.
Interview by Jennifer McFadden Describe your product/service. We provide a white label (private branded) Daily Deal application. How can Shoutback help local publishers? We primarily assist publishers by bringing incremental revenue along with new clients. How do you simplify the process of advertising online for local businesses? Our automated process allows for custom look and […]
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Advertising Resources for Local Sites: Trafficspaces
Posted on 12. Jan, 2011 by Peter Hauck.
Interviewed by Jennifer McFadden Describe your product/service. Our primary product is the Trafficspaces – a self-service ad management tool. Take a look at our demo. How can Trafficspaces help local publishers? Each publisher gets its own Ad Store, which is dedicated ad management site. A publisher’s Ad Store • allows advertisers to buy ads directly […]
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Advertising Resources for Local Sites
Posted on 12. Jan, 2011 by Peter Hauck.
When it comes to selling ads, managing inventory, or helping local businesses create online advertising campaigns, most local sites readily admit they need all the help they can get. And while there is no secret sauce that magically increases revenue, a number of new companies have emerged to provide a variety of advertising solutions for […]
