Archive by Author
Scott Karp
Posted on 23. Oct, 2008 by Joe Filippazzo.
Scott Karp, from Publish2, says that news organizations need to collaborate to create a massive network. Google is successful because it’s network is MASSIVE — the entire Web. So! You need to create an “AdWords” for news — a giant liquid marketplace for news, because the bigger the network, the bigger the pricing power.
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12:01PM – Tom Evslin
Posted on 23. Oct, 2008 by Joe Filippazzo.
Within each niche, only one network succeeds, Evslin said. Be careful not to overmonetize the product or you’ll have created inroads for a competitor. You must ruthlessly control costs by outsourcing your content and even your hosting. Since there is not competition during a temultuous time such as this, if you have the cash, now’s […]
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11:55AM – Tom Evslin
Posted on 23. Oct, 2008 by Joe Filippazzo.
You can’t say, “Think how great it will be.” 1 in 100 may becom an active contributor but you’ve got to grow very big before you get a conversation going. So how do you do this? Start a network that appeals to a closed and existing group. Sell it a pocket at a time and […]
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11:44AM – "Tom's the man."
Posted on 23. Oct, 2008 by Joe Filippazzo.
Tom knows networks, not journalism, but that’s ok. Newspapers existed in the context of the communities in which they were created and that will soon be the model once again, Evslin said. Metcalf’s Law: Large networks have huge value but small networks have almost no value. By this law, a network must be large from […]
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"If you want to be rich, don't do what rich people do."
Posted on 23. Oct, 2008 by Joe Filippazzo.
“Our goal is not to be Google. Our goal is to build our model,” said Arora, CEO of Glam. Glam’s goal is to focus on a targeting system. They don’t try to think of Glam as having 700 publishers, but instead, 14,000 content providers. Building tools to ENABLE creativity is what is valuable now.
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11:25AM – Samir Arora
Posted on 23. Oct, 2008 by Joe Filippazzo.
Packaging is what makes a content delivery model like Glam so successful, Arora said. The content is supplied within channels (e.g. Health) by small groups as well as large providers like the Mayo Clinic. It’s this “real niching of content” that’s driving this model. The portal world of Yahoo is no longer relevant. Google has […]
