Archive by Author
Revenue.13 continued
Posted on 23. Oct, 2008 by Emily Mayer.
Big companies should become a place for hyper locally targeted ads. Washingtonpost.com has one of the largets DC audiences.
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Revenue.13
Posted on 23. Oct, 2008 by Emily Mayer.
We are at the tipping point in terms of local inventory being advertised on the web.
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Revenue.12
Posted on 23. Oct, 2008 by Emily Mayer.
The audience is not measurable which is a big obstacle when it comes to evaluating competition and how to make a site better. Fred Wilson said to just use all the services that measure “ratings” or hits and to come to the best conclusion possible. Larry Kramer said there can be no improvement in this […]
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Revenue.11
Posted on 23. Oct, 2008 by Emily Mayer.
Is there money to be made from video? Kramer feels it becomes part of the content but cannot itself be monetized. It could possibly be another ad unit. TV commercials reach audiences more emotionally but some say you cannot think of video separately from online content.
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Revenue.10
Posted on 23. Oct, 2008 by Emily Mayer.
Paid content? Some feel that the right model for this hasn’t been found yet.
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Revenue.8
Posted on 23. Oct, 2008 by Emily Mayer.
The product is more important than the content. If a product can move fast at a low cost, than it has a tremendous advantage over big companies who integrate their online media into their core revenue structure.
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Revenue.8 How much do brands matter?
Posted on 23. Oct, 2008 by Emily Mayer.
Brands cost money to build, 100 million for thestreet.com. The debate goes on…
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Revenue.7
Posted on 23. Oct, 2008 by Emily Mayer.
News is now about curation. Kramer: media companies will have to take responsibility of showing people the difference between news, press releases, and “amateur journalism” where often this content can be aggregated and in business for example, people can get burned. This makes revenue models even more difficult.
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Kramer: Advertising World Way Behind News World
Posted on 23. Oct, 2008 by Emily Mayer.
Advertisers are having trouble figuring out what content to create and how to get it to people on the web. Everything on all ends, news, advertising, is in a period of transition.
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Revenue.6
Posted on 23. Oct, 2008 by Emily Mayer.
You can’t compare internet revenues to print revenues. The scales are different. Everyone is trying to scale revenue up to cost rather than scale cost down to revenue, which is what happens with the web. How can we make 1/10 of one penny on a zero-cost model?
