Public Support.2 The ProPublica model

Posted on 23. Oct, 2008 by Eliot Caroom in Uncategorized

Richard Tofel says ProPublica is the largest investigative journalism staff in the country, and is entirely funded by philanthropy.  Most support comes from the Sandler Foundation, with support from others like the McCormack Foundation.

“We’re very cognizant of the fact that we’re making it up as we go along,” Tofel says. He adds that the reason they decided to give away the stories instead of charging, “is it’s an editor-to-editor transactions” and avoids business people getting involved.

ProPublica stories use a dual byline with the reporter’s name, followed by ProPublica.