10:00AM – Moving from Monopoly to Network
Posted on 23. Oct, 2008 by Carl Winfield in Uncategorized
There’s three characteristics of a network: Clarity of purpose, the ability to fulfill a need and, of course, how to be cost effective.
Percell’s monopoly model includes working stiffs who repurpose stories. But, in a network, you eliminate the repurposing class.
They’re dinosaurs.
Outsourcing to, in the case of Telegraph.co.uk, ITN, Google, Digg and Brightcove. New players bring new blood into a newsroom. And they’re going to care more than the guy who shows up from 9-5 to repurpose stories.