Archive for August, 2009
NewBizNews on On the Media
Posted on 22. Aug, 2009 by Jeff Jarvis.
On the Media’s Bob Garfield interviewed Jeff Jarvis about the CUNY New Business Models for News Project, funded by the Knight Foundation. Listen here: Jarvis made one error: the new news organization’s editorial staff after three years is 46; total is 90.
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The Aspen Presentation Archive
Posted on 20. Aug, 2009 by Jeff Jarvis.
Here, thanks to GroundReport’s Rachel Sterne, is the archive of the presentation we made at the Aspen Institute on Monday; it starts a few minutes in. The New Business Models for News Project has been funded by the Knight Foundation. (View all the new business models.) And here, again, is the presentation, which uses new […]
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New Organizations, New Relationships
Posted on 19. Aug, 2009 by Matthew Sollars.
We’ve heard a lot about our forecasts for advertising revenues in the New News Organization this week (mostly asserting that our cpm and penetration assumptions are too optimistic). But, it seems our other goal–to envision a sustainable business built on a diversity of revenues–has been largely overlooked. In fact, in year three of our NNO […]
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The New Ad Network
Posted on 19. Aug, 2009 by Damian Ghigliotty.
Ad networks have come a long way from those annoying punch-the-monkey banners used to fill remnant ad space. But while innovative networks like Glam Media are continually building new tools and services to connect online publishers with highly targeted ads for their audiences, the majority of them still focus on national advertising paired with the […]
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Community Training in the Ecosystem
Posted on 18. Aug, 2009 by Damian Ghigliotty.
One function that runs throughout the entire ecosystem is the role of community training — both in editorial coverage and ad sales. The New News Organization plays an important role here as an outlet for experienced, professional journalists to train local bloggers and citizen journalists how to cover their communities with more depth, detail and […]
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Advertising in a Sustainable Not-for-Profit Model
Posted on 18. Aug, 2009 by Matthew Sollars.
We’ve been getting a lot of great feedback to our models, both online and out in Aspen, since we made them public yesterday. Some of the best comments have come from Jim Barnett, who questioned some of the results in our not-for-profit model both in the comments and later in a piece on theNieman Lab […]
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Thank You and Keep 'em Coming
Posted on 18. Aug, 2009 by Damian Ghigliotty.
So far we received a lot of interesting responses since the FOCAS conference kicked off yesterday and we look forward to reading more as we continue to break down our individual models. This project is all about interactivity and we wouldn’t have moved past the theoretical phase without your input. That goes for our 113 […]
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Hyperlocal Revenues, Yes, They're High
Posted on 18. Aug, 2009 by Damian Ghigliotty.
The figures we used for our Hyperlocal model were based on three market sizes — small (20K), medium (35K), and large (60K) — supported by a broader Framework of local businesses and ad networks. Yes, our work assumes that “in a metro market of 5 million people, the hyperlocal network will be able to get […]
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The Assumptions Behind Our Models
Posted on 17. Aug, 2009 by Matthew Sollars.
Some points about the assumptions baked into our models: We settled on a $12 cpm as a conservative benchmark, based on feedback from a number of news organizations, large and small. Indeed, we commonly heard a range of $15 to $20 cpm. In terms of for-profit startups that replicate what we are calling the New […]
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Staffing in the New News Organization
Posted on 17. Aug, 2009 by Damian Ghigliotty.
As a news business that performs several functions — metro-wide coverage, community training, business-to-business services — the New News Organization will have a small, but diversified staff of 40 in its first year, ramping up to 54 in its third year. Each staffer will gross an average salary of $78,000 a year, including a 25% […]
