Calling all Moms (that Blog)
Posted on 02. Jul, 2009 by Damian Ghigliotty in Hyperlocal, News Ecosystem
Over the past week we’ve been reaching out to hyperlocal and highly targeted news sites to find out what business models they use to sustain and grow their businesses (see Matt’s post below.)
One of the quickest growing trends in blogging these days — along with sports, music, food and local news — is mom blogging. A clear sign of enthusiasm among readers has been the sprouting of mom-related ad networks like BlogHer and Child’s Play, where web-savvy mom’s and mom’s-to-be can connect with brands relevant to their interests.
According to a recent BlogHer study, there are “42 million U.S. women online weekly doing some form of social media activity.” Nearly half of them have children at home, while 60% are married or live with a partner.
And just like with sports, music and food, mom blogs run the gamut (check out Hipster Mom.)
So we ask you, experienced diaper-changing, news-breaking moms, please join us in our efforts to better understand the future of journalism and take our survey!
8 Responses to “Calling all Moms (that Blog)”
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July 8, 2009
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July 9, 2009
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Bill
02. Jul, 2009
Hyperlocal highly specific is the way to go. The main power the internet offers is diversity and specificity which goes hand in hand with a refreshing decentralized freedom. The trend in moms blogging is an interesting one I hadn’t really considered. I will have to see what you all make of it. There are some great discussions about where the future of journalism on the internet, including the citizen journalism we find in blogs, might lead at http://www.ourblook.com/component/option,com_sectionex/Itemid,200076/id,8/view,category/#catid69
Endaste
06. Jul, 2009
Hmm. Is it true? 🙂
Matt Call
15. Nov, 2009
Thanx for this very useful article. But I had difficult time navigating around your site because I kept getting 502 bad gateway error. Just thought to let you know.
Steve Call
15. Nov, 2009
Thanks a lot for this well written article. But I had difficult time navigating around your web site because I kept getting 502 bad gateway error. Just thought to let you know.
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