Archive for October, 2008
"If you want to be rich, don't do what rich people do."
Posted on 23. Oct, 2008 by Joe Filippazzo.
“Our goal is not to be Google. Our goal is to build our model,” said Arora, CEO of Glam. Glam’s goal is to focus on a targeting system. They don’t try to think of Glam as having 700 publishers, but instead, 14,000 content providers. Building tools to ENABLE creativity is what is valuable now.
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11:25AM – Samir Arora
Posted on 23. Oct, 2008 by Joe Filippazzo.
Packaging is what makes a content delivery model like Glam so successful, Arora said. The content is supplied within channels (e.g. Health) by small groups as well as large providers like the Mayo Clinic. It’s this “real niching of content” that’s driving this model. The portal world of Yahoo is no longer relevant. Google has […]
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10:52AM – Adam Davidson
Posted on 23. Oct, 2008 by Carl Winfield.
The author of the “Giant Pool of Money” story from NPR had the good fortune to ride the economic collapse to 18-hour days and the number one spot on iTunes. Talk about an enormous response! Now that the economy is on everybody’s lips, it’s not hard to get ears. But NPR is a bureaucracy. So […]
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10:45AM Outside.in's Mark Josephson Gets Hyperlocal
Posted on 23. Oct, 2008 by Carl Winfield.
“You can’t put a reporter on a pothole in the current market,” says Mark Josephson. But Outside.in is there. Consumer demand is not being met because coverage stops on the zip code level. The “new local” has to get to the personal experience: The house, the school, the church, and that pesky pothole that needs […]
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10:39AM – A Moment with Charlie Sennot
Posted on 23. Oct, 2008 by Carl Winfield.
GlobalPost.com is taking the stringer model and applying it to international reporting. Thank God. “We think that the American public is underserved by international news,” said Charlie Sennot. “We need an American voice in international news.” Sennot wants to make GlobalPost the go-to site for info-starved Americans. The question is how to pay for it. […]
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10:31AM – Everybody Hates Johnathan Rosenblum, But That's Just Fine for Him
Posted on 23. Oct, 2008 by Carl Winfield.
Don’t blame Johnathan Rosenblum for newsroom cuts. Granted, some folks at old-fashioned news organizations may have been put out to pasture, but he’s done more good for news and news organizations than most think. “You don’t need sound men. You don’t need cameramen. And any 9-year-old kin can edit broadcast-quality video,” he says. What Rosenblum […]
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10:23AM IDG's David Cohn Takes the Stage with a Little Bit of Hope!
Posted on 23. Oct, 2008 by Carl Winfield.
Cohn and IDG made the split for one of their brands. “Print was sucking the energy out of the organization,” Cohn said. “But in 12 months, Infoworld became profitable.” The people working at Infoworld didn’t do too badly either. Now they’re “aggressively innovative,” and thinking of how the audience engages with content rather than just […]
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10:16AM – Did Craigslist Destroy Newspapers?
Posted on 23. Oct, 2008 by Carl Winfield.
Newspapers don’t have a news problem: They have a marketing and distribution problem. Purcell says that they’ve been gouging readers for decades. And now, when faced with a cheaper and more direct tool like Craigslist, they’re bailing. Newspapers have split off from a marketing-centric model or “disaggregate.” So, what are we hearing: Spin off local […]
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10:09AM – Introducing Dave Morgan
Posted on 23. Oct, 2008 by Carl Winfield.
McClatchy CEO, Gary Pruitt, says that the current decline in newspaper revenue is “cyclical.” And that’s not true at all. Big news organizations made the sausage pretty well. They were well-organized and successful: That’s why they have not been able to innovate. William Dean Singleton, former president and chief executive of Consolidated Newspapers rationalized his […]
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10:05AM – Work Smarter, Not Harder
Posted on 23. Oct, 2008 by Carl Winfield.
CEOs of online news services want to raise revenues on their offerings. But, in order to get to the same levels as most major news organizations they’ve got to grow at 30 percent every 10 years. Not going to happen. Instead, invest in your premium content. Invest in your people. And focus on profit not […]
