Public Support.11 Branding and Goodbye

Posted on 23. Oct, 2008 by Eliot Caroom in Uncategorized

Cohn asks, what leverage do we have that the conventional news business model doesn’t have?

“The idea of filling in what isn’t being done by the major media” is a very fundable area, Rosen says.

Osnos says accountability is the most important role of the media, and is disappointed in declines in coverage like that affecting the Hartford Courant.

Leonard Witt thinks traditional media doesn’t market its watchdog role prominently enough.

Human Rights Watch is a good example, Osnos says, of an organization insisting on its relevance until name recognition gradually was built. “Today, they’ve created a new form of information.”

Rosen initiates the goodbyes.