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	<title>News Innovation &#187; Revenue Models</title>
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	<link>http://newsinnovation.com</link>
	<description>Discussing the future of news</description>
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		<title>Requests for Revenues</title>
		<link>http://newsinnovation.com/2009/07/29/requests-for-revenues/</link>
		<comments>http://newsinnovation.com/2009/07/29/requests-for-revenues/#comments</comments>
		<pubDate>Wed, 29 Jul 2009 19:47:59 +0000</pubDate>
		<dc:creator>Matthew Sollars</dc:creator>
				<category><![CDATA[Revenue]]></category>
		<category><![CDATA[NewBizNews]]></category>
		<category><![CDATA[Revenue Models]]></category>
		<category><![CDATA[Revenue Opportunities]]></category>

		<guid isPermaLink="false">http://newsinnovation.com/?p=1703</guid>
		<description><![CDATA[No, we&#8217;re not asking for donations. But, we do want to hear your ideas for new revenue opportunities for online news organizations. As we&#8217;ve been talking to news start ups from around the country, most everyone says they want to hear about new ways to make money, whether it&#8217;s to hire more reporters or just [...]]]></description>
			<content:encoded><![CDATA[<p>No, we&#8217;re not asking for donations. But, we do want to hear your ideas for new revenue opportunities for online news organizations.</p>
<p>As we&#8217;ve been talking to news start ups from around the country, most everyone says they want to hear about new ways to make money, whether it&#8217;s to hire more reporters or just make sure that what they&#8217;ve built so far is sustainable. <a href="http://newsinnovation.com/2009/07/27/not-for-profit-news-deep-in-the-heart-of-texas/comment-page-1/#comment-2119">Maria from Uruguay summed it up pretty well in a comment</a> to one of our posts yesterday:</p>
<blockquote><p>We are a 3 million people country with a really poor advertising market. People are also concentrated in the capital city (the half of the population). Moreover, as you may know, the charity donation, or non-profit, or foundations culture is not developed in Latin America as in the United States and also there are no much resources. So, what are your suggestions when I try to encourage my students to think in new proyects for investigative journalism and new business models?</p></blockquote>
<p>Maria, we hear you. Even though we think traditional online advertising will remain the core of the US news business for the foreseeable future, the share of revenues from advertising will likely decline. So, we&#8217;re putting together a list of new revenue opportunities that will go up on the site in the next few days. (We&#8217;ll also lay out examples of new ad units&#8211;or interesting modifications to established ad units&#8211;that may be helpful).</p>
<p>But, while we&#8217;re putting the final touches on that list, we want to hear your ideas for new revenues open to news organizations. All ideas are welcome! Throw them into the comments section.</p>
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		<title>Brill&#039;s Pay-for-News Pitch to Publishers</title>
		<link>http://newsinnovation.com/2009/06/03/brills-pay-for-news-pitch-to-publishers/</link>
		<comments>http://newsinnovation.com/2009/06/03/brills-pay-for-news-pitch-to-publishers/#comments</comments>
		<pubDate>Wed, 03 Jun 2009 15:13:16 +0000</pubDate>
		<dc:creator>Matthew Sollars</dc:creator>
				<category><![CDATA[Paid Content]]></category>
		<category><![CDATA[Revenue]]></category>
		<category><![CDATA[Journalism Online]]></category>
		<category><![CDATA[Revenue Models]]></category>
		<category><![CDATA[Steve Brill]]></category>

		<guid isPermaLink="false">http://newsinnovation.com/?p=630</guid>
		<description><![CDATA[Neiman Lab published <a href="http://www.niemanlab.org/2009/06/how-steve-brill-pitched-newspaper-executives-on-charging-for-online-content-and-why-theyre-buying-it/" target="_blank">details of the pitch Steve Brill is making for paid content</a> yesterday, including a<a href="http://docs.google.com/Present?docid=df3sbp8m_24gwbf3zgz" target="_blank"> slide show presentation</a> for wooing newspaper publishers. (The slide show is embedded below.)

In his latest venture, <a href="http://www.journalismonline.com/" target="_blank">Journalism Online,</a> Brill is aiming for an "easy-to-use e-commerce platform"...]]></description>
			<content:encoded><![CDATA[<p>Neiman Lab published <a href="http://www.niemanlab.org/2009/06/how-steve-brill-pitched-newspaper-executives-on-charging-for-online-content-and-why-theyre-buying-it/" target="_blank">details of the pitch Steve Brill is making for paid content</a> yesterday, including a<a href="http://docs.google.com/Present?docid=df3sbp8m_24gwbf3zgz" target="_blank"> slide show presentation</a> for wooing newspaper publishers. (The slide show is embedded below.)</p>
<p>In his latest venture, <a href="http://www.journalismonline.com/" target="_blank">Journalism Online,</a> Brill is aiming for an &#8220;easy-to-use e-commerce platform&#8221; that lets readers &#8220;purchase monthly or annual subscriptions, day-passes or single articles from multiple publishers using the same account and password.&#8221; In addition to boosting paper&#8217;s online revenues, Brill says the platform &#8220;will restore the value proposition of the print medium by eliminating the fully free online alternative.&#8221;</p>
<p>Among the assumptions in Brill&#8217;s model is an estimate that 5-10 percent of a newspaper site&#8217;s existing monthly unique visitors will sign up for a subscription. Yet, thanks to a mix of free content, pay-per-article micropayments and increased traffic from paying subscribers, Brill expects sites to keep 88 percent of existing page views and 91 percent of online advertising revenue (with the help of a 30 percent CPM increase).</p>
<p>Brill also tells Neiman&#8217;s Zachary Seward that <a href="http://www.niemanlab.org/2009/06/micropayments-steve-brill-is-not-optimistic/" target="_blank">he believes micropayments for single articles will be only a small portion</a> of the paid-content pie.</p>
<blockquote><p>“I think that people really want…the convenience of just having a subscription as opposed to stopping and buying something,” Brill said, later adding, “My gut is that subscriptions will win the day, but I don’t want to bet on it because I could be completely wrong.”</p></blockquote>
<p>Brill says a number of newspapers have already signed up with Journalism Online, but they won&#8217;t publicly announce them for three or four more weeks.</p>
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