News Innovation » Outside.in http://newsinnovation.com Discussing the future of news Mon, 19 Dec 2011 20:36:51 +0000 en hourly 1 http://wordpress.org/?v=3.3.1 Let a Thousand Models Bloom http://newsinnovation.com/2009/06/30/let-a-thousand-models-bloom/ http://newsinnovation.com/2009/06/30/let-a-thousand-models-bloom/#comments Tue, 30 Jun 2009 21:23:53 +0000 Peter Hauck http://newsinnovation.com/?p=1119 Hat tip to Peter Kafka, who writes MediaMemo for All Things Digital, for sharing a business model — put together by Mark Josephson, CEO of outside.in — of a hypothetical online-only news organization. While Josephson’s metro news operation of the future sports a mighty lean staff — 20 bodies in all, of which six are “news gatherers” — it forecasts a pretty hefty 41% profit margin!

Josephson’s model is available as a Google spreadsheet. And like all good hypothetical business models, its hypothetical P&L looks downright rosy — the page view and ad revenue projections seem particularly bullish. But that’s what models are all about: State your case, make your assumptions and be prepared to defend or adjust them. Which Josephson does in the article’s good comment thread.

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