Tag Archives: Advertising
Posted on 03. Dec, 2009 by Peter Hauck.
Representatives from a number of companies gave brief presentations (followed by Q & A) on how hyperlocal sites can benefit from their services. PaperG (Victor Wong) ______________ Spot.us (David Cohn) ______________ SeeClickFix (Ben Berkowitz) ______________ GrowthSpur (Mark Potts)
Posted on 19. Nov, 2009 by Matthew Sollars.
At the end of our New Business Models for (Local) News Conference last week we asked a question we’ve been asking since our first go-round three years ago: What’s next? What do we, as practitioners of journalism, need to do to help sustain journalism in this new age? It seems there is still a simple [...]
Posted on 11. Sep, 2009 by Matthew Sollars.
New plans for paid content platforms, from players as varied as I.B.M., Google and NewsCorp, earned plenty of attention earlier this week. Some have boiled the story down to a potential battle for publisher-clients between Google and Journalism Online, the start up from Steven Brill, Gordon Crovitz and Leo Hindery which has been at the [...]
Posted on 19. Aug, 2009 by Damian Ghigliotty.
Ad networks have come a long way from those annoying punch-the-monkey banners used to fill remnant ad space. But while innovative networks like Glam Media are continually building new tools and services to connect online publishers with highly targeted ads for their audiences, the majority of them still focus on national advertising paired with the [...]
Posted on 18. Aug, 2009 by Matthew Sollars.
We’ve been getting a lot of great feedback to our models, both online and out in Aspen, since we made them public yesterday. Some of the best comments have come from Jim Barnett, who questioned some of the results in our not-for-profit model both in the comments and later in a piece on theNieman Lab [...]
Posted on 06. Aug, 2009 by Matthew Sollars.
Mike Orren launched Pegasus News in 2006 with the idea that local neighborhood news is more important “than things happening on the other side of town.” Now the site covers what appears to be every neighborhood in the Dallas-Fort Worth area. Although Pegasus has gone through some corporate turnover, it is now owned by Gap [...]
Posted on 30. Jul, 2009 by Matthew Sollars.
The first cut of our revenue opportunities list is now up here and in the side bar. We have another half dozen categories to add to this list, but please let us know if you think we’ve left anything out or missed the boat on something entirely. From this first list, I was surprised by [...]
Posted on 24. Jul, 2009 by Matthew Sollars.
As metro newspapers have faced an ugly year of decline and collapse, media observers have pointed to a number of not-for-profit efforts around the country that might fill the void. The Voice of San Diego is a notable example of a new breed of news organizations already taking up the slack, which is more than [...]
Posted on 22. Jul, 2009 by Matthew Sollars.
The publisher of The Alternative Press, Michael Shapiro, left his position as a litigator at a law firm in New York City to launch the site in October 2008. A longtime blogger, he started The Alternative Press (the online-only alternative to printed papers in the area) in just his hometown of New Providence, NJ. But [...]