Tag Archives: Advertising
NewBizNews: What ad sales people hear
Posted on 05. Feb, 2010 by Jeff Jarvis.
Recently, at CUNY, we held a roundtable for ad sales people from hyperlocal blogs to big newspapers to hear what they are hearing from local merchants. We’re wrapping up our research for the New Business Models for News Project — indeed, it was Alberto Ibargüen, head of the Knight Foundation that funded this work, who [...]
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NewBizNews Conference Videos: Services & Partners (cont.)
Posted on 10. Dec, 2009 by Peter Hauck.
Representatives from a number of companies gave brief presentations (followed by Q & A) on how hyperlocal sites can benefit from their services. Outside.in (Mark Josephson) ______________ GameChanger (Ted Sullivan) ______________ Buzzr.com (Ed Sussman) ______________ Transparensee (Alex Acree, Steve Lavine) ______________ Adify (Jim Larrison) ______________________________
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NewBizNews Conference Videos: Services & Partners
Posted on 03. Dec, 2009 by Peter Hauck.
Representatives from a number of companies gave brief presentations (followed by Q & A) on how hyperlocal sites can benefit from their services. PaperG (Victor Wong) ______________ Spot.us (David Cohn) ______________ SeeClickFix (Ben Berkowitz) ______________ GrowthSpur (Mark Potts)
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NewBizNews Conference Videos: Ad Serving
Posted on 25. Nov, 2009 by Peter Hauck.
Representatives from Google, Adify, PaperG and Clickable discuss the basics of ad serving.
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Next Steps: What We Heard, What We Need
Posted on 19. Nov, 2009 by Matthew Sollars.
At the end of our New Business Models for (Local) News Conference last week we asked a question we’ve been asking since our first go-round three years ago: What’s next? What do we, as practitioners of journalism, need to do to help sustain journalism in this new age? It seems there is still a simple [...]
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Paid Content, E-commerce and Turning the Knobs Down on Ads
Posted on 11. Sep, 2009 by Matthew Sollars.
New plans for paid content platforms, from players as varied as I.B.M., Google and NewsCorp, earned plenty of attention earlier this week. Some have boiled the story down to a potential battle for publisher-clients between Google and Journalism Online, the start up from Steven Brill, Gordon Crovitz and Leo Hindery which has been at the [...]
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The New Ad Network
Posted on 19. Aug, 2009 by Damian Ghigliotty.
Ad networks have come a long way from those annoying punch-the-monkey banners used to fill remnant ad space. But while innovative networks like Glam Media are continually building new tools and services to connect online publishers with highly targeted ads for their audiences, the majority of them still focus on national advertising paired with the [...]
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Advertising in a Sustainable Not-for-Profit Model
Posted on 18. Aug, 2009 by Matthew Sollars.
We’ve been getting a lot of great feedback to our models, both online and out in Aspen, since we made them public yesterday. Some of the best comments have come from Jim Barnett, who questioned some of the results in our not-for-profit model both in the comments and later in a piece on theNieman Lab [...]
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News Innovators on the Frontline: Pegasus News
Posted on 06. Aug, 2009 by Matthew Sollars.
Mike Orren launched Pegasus News in 2006 with the idea that local neighborhood news is more important “than things happening on the other side of town.” Now the site covers what appears to be every neighborhood in the Dallas-Fort Worth area. Although Pegasus has gone through some corporate turnover, it is now owned by Gap [...]
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Revenues, Again
Posted on 30. Jul, 2009 by Matthew Sollars.
The first cut of our revenue opportunities list is now up here and in the side bar. We have another half dozen categories to add to this list, but please let us know if you think we’ve left anything out or missed the boat on something entirely. From this first list, I was surprised by [...]
