Hyperlocal
Revised Business Models
Posted on 16. Mar, 2010 by Peter Hauck.
Over the last few months we have presented our New Business Models For News at a number of workshops and meetings. And we’ve received a lot of valuable feedback that has helped us further refine our models.
Although these genericized models are supported by extensive, well-documented research, they are but one possible view of the future. They represent a stake in the ground. Clearly, our models cannot address the specifics of every individual local market. That’s why we invite you to download our spreadsheets and plug in your own assumptions. The latest spreadsheets and business plan summaries are available here.
(Note that our work in new business models is underwritten by the McCormick Foundation and the Knight Foundation.)
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NewBizNews Conference Videos: Services & Partners
Posted on 03. Dec, 2009 by Peter Hauck.
Representatives from a number of companies gave brief presentations (followed by Q & A) on how hyperlocal sites can benefit from their services.
PaperG (Victor Wong)
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Spot.us (David Cohn)
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SeeClickFix (Ben Berkowitz)
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GrowthSpur (Mark Potts)
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NewBizNews Conference Videos: Next Steps — What We Heard, What We Need
Posted on 01. Dec, 2009 by Peter Hauck.
At the conclusion of the day-long event, conference participants set the agenda for the continuing conversation:
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NewBizNews Conference Videos: Partnerships with Local Media
Posted on 01. Dec, 2009 by Peter Hauck.
Jeff Jarvis moderates this “reverse panel,” featuring questions from the conference participants to a group of media company executives.
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NewBizNews Conference Videos: Ad Serving
Posted on 25. Nov, 2009 by Peter Hauck.
Representatives from Google, Adify, PaperG and Clickable discuss the basics of ad serving.
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NewBizNews Conference Videos: Practicing Quality Journalism
Posted on 25. Nov, 2009 by Peter Hauck.
Jim Schachter (Editor, Digital Initiatives for The New York Times) leads a panel discussion exploring how local sites can establish themselves as credible news organizations in their communities.
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NewBizNews Conference Videos: Beyond Text
Posted on 25. Nov, 2009 by Peter Hauck.
Local sites need to provide more than words on a screen. Michael Rosenblum (RosenblumTV.com) and Sandeep Junnarkar (CUNY Graduate School of Journalism) talk about how to move beyond text.
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NewBizNews Conference Videos: Setting Up Shop
Posted on 25. Nov, 2009 by Peter Hauck.
Ted Mann, Digital Development Director for Gannett New Jersey, leads a panel discussion on the tools and technology that can aid local bloggers.
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NewBizNews Conference Videos: Community Engagement and Marketing
Posted on 24. Nov, 2009 by Peter Hauck.
Mary Ann Giodano of the New York Times leads a panel that focuses on how local sites can grow an audience.
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NewBizNews Conference Videos: Understanding Business Models
Posted on 24. Nov, 2009 by Peter Hauck.
Jennifer McFadden, business analyst for the project, and Jeff Mignon and Nancy Wang of Mignon Media drill down into the spreadsheets of the hyperlocal and new news organization business models.
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NewBizNews Conference Videos: Business Models and Q & A
Posted on 23. Nov, 2009 by Peter Hauck.
At the New Business Models for (Local) News Conference on November 11, Jennifer McFadden (business analyst for the Knight Foundation-funded CUNY Project) and Jeff Mignon and Nancy Wang of Mignon Media present business models for hyperlocal sites and a new metro news organization.
CUNY Graduate School of Journalism Professor Jeff Jarvis, business analyst Jennifer McFadden, and Jeff Mignon and Nancy Wang of Mignon Media follow up their morning presentations at the New Business Models for (Local) News Conference with a Q & A session.
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NewBizNews Conference Videos: A New Ecosystem of News
Posted on 20. Nov, 2009 by Peter Hauck.
Videos from the New Business Models for (Local) News Conference and HyperCamp will be posted over the next week. Here, Jeff Jarvis presents an overview of a new ecosystem of news.
The presentation: (Hat tip to Prezi for their great new tools.)
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Next Steps: What We Heard, What We Need
Posted on 19. Nov, 2009 by Matthew Sollars.
At the end of our New Business Models for (Local) News Conference last week we asked a question we’ve been asking since our first go-round three years ago: What’s next? What do we, as practitioners of journalism, need to do to help sustain journalism in this new age?
It seems there is still a simple two-word answer: More training.
Sure, responses were all over the map (the full list is posted below the jump) and I’ll get to some of those in a moment. But, the most common request at root is for more help understanding our new media environment.
Some of the independent, hyperlocal startups (dare I call them bloggers?) in the audience said they could use help with everything from basic research and editing practices to selling and analyzing ads to understanding business finance. They also want to build a stronger indy-web community that, at a minimum, would be a forum to share best and worst practices.
The churched journalists in the room asked for some of the same instruction: editing for the web, learning the basics of graphics, and web literacy (tweeting, texting and blogging). But, like the indy’s, the guys inside established media organizations need help with the business side (see Jeff’s post on getting “theah from heah”).
Folks want to see programs for bringing business students into media management (much as we tried to do last summer). A few more suggestions:
- Future conferences organized around specific revenue opportunities – some people also want to have a conference organized around verticals and niche sites.
- Research into what kinds of advertising small businesses need.
- Strategies for making that advertising more valuable.
- Looking at what impact greater bandwidth and mobile devices will have on journalism and advertising.
One veteran journalist told me someone should create a not-for-profit, possibly based in a university, that offers free business consulting services to journalism startups. He said the consultancy could cultivate a thousand test cases for our business models – a much better approach, he says, than getting funding for a lab to test them out in one area (which was another suggestion from the panel).
Finally, here are two of my favorites: training for small communities that have lost their papers and a conference aimed at media in Africa and other parts of the world. It is important to keep these areas, so often left out of the conversation, in our minds.
As I said, there are a lot more topics below the fold. We’ll be doing more work on some or most of these suggestions in the coming weeks and months. Do you have more? Send them along!
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NewBizNews Conference Follow-up
Posted on 13. Nov, 2009 by Peter Hauck.
Thanks to everyone who participated in the New Business Models for (Local) News Conference and HyperCamp on Wednesday, November 11. A lot of ground was covered in the numerous panels and we’ll keep the discussion going here on newsinnovation.com with upcoming posts and video clips. Shout out to Ted Mann of inJersey/Gannett and Jim Schachter of The New York Times for their help.
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Livestream: NewBiz Conference
Posted on 11. Nov, 2009 by Matthew Sollars.
Our third annual summit on the future of news is getting started. Today it’s all about local. We’ll be tweeting all day, too. Hit us up with questions and comments, the hashtag is #newbiz. Conference details and schedule are here.
UPDATE: For those of you who are wondering, here is a link to the models that are being discussed this morning.
And, here’s the livestream for your viewing pleasure:
