Comments on: NewBizNews: What ad sales people hear

By: Naomi

Naomi — Thu, 01 Jul 2010 13:43:12 +0000

[...] Ad Age dumbasses should take notice of his points with this caveat: [...]

By: Jeff Jarvis has some interesting points, but I have two concerns… — Barea Blog

Mon, 31 May 2010 18:17:38 +0000

[...] Ad Age dumbasses should take notice of his points with this caveat: [...]

By: Don Sleeter

Don Sleeter — Mon, 24 May 2010 07:39:57 +0000

I’m thinking about these things, too, and I’m impressed with the quality of the discussion.

re: a new word instead of “network,” as it has low-value cooties associated with it. Alliance? Ecosystem? Suggestions?

Yes, my suggestion is: circuit.

By: Bruce

Bruce — Wed, 19 May 2010 09:09:01 +0000

Great post, thanks for the overview. This is good stuff. One thing strikes me as odd, though: Do local advertisers really need more data to calculate ROI?

This is just a gut feeling, but it seems like too much analysis in such comparably small numbers would create a fair bit of overhead, and consume time and money that should be spend in producing the ads or, well, doing business. Imagine a local advertiser booking an ad on a local TV station – would they rather get the video right or coming up with a more accurate way of measuring how many folks saw the show?

By: A New Way for Local Newspapers to Make Money

A New Way for Local Newspapers to Make Money — Sun, 07 Mar 2010 13:10:19 +0000

[...] Associate Professor and Director of the Interactive Program at CUNY has said the following about the transition that local news must make: “Most important, I think, is that we won’t be selling media to merchants — banners ‘n’ [...]

By: The local merchant’s view « SustainableNews.Biz

The local merchant’s view « SustainableNews.Biz — Thu, 18 Feb 2010 16:41:39 +0000

[...] The local merchant’s view Excellent post by Jeff Jarvis coming out of a roundtable that was held recently at CUNY with local ad sales people, to gather insight on what local merchants need from local media. It’s called “What ad sales people hear.” [...]

By: Peter Bihr

Peter Bihr — Mon, 15 Feb 2010 13:11:42 +0000

Great post, thanks for the overview. This is good stuff. One thing strikes me as odd, though: Do local advertisers really need more data to calculate ROI?

By: Markus Merz | Hamburg St. Georg

Markus Merz | Hamburg St. Georg — Sat, 06 Feb 2010 19:53:38 +0000

Jeff, one of the very best articles about ‘making local ad money online’. Totally sums up my own local experience.

And of course you are right: ‘Service(s) & education’ are the main points in business development.

What I can add is that a ‘one man’ local news site is very hard to manage if you don’t have a feeling for the acquisition of ads.

I hate to do acquisition and help (keyword: ecosystem) is very urgently needed.