Comments on: Paid Content, E-commerce and Turning the Knobs Down on Ads http://newsinnovation.com/2009/09/11/paid-content-e-commerce-and-turning-the-knobs-down-on-ads/ Discussing the future of news Sun, 04 Dec 2011 16:50:12 +0000 hourly 1 http://wordpress.org/?v=3.3.1 By: Future of Journalism Consulting Project Part 2 « Emh579’s Blog http://newsinnovation.com/2009/09/11/paid-content-e-commerce-and-turning-the-knobs-down-on-ads/#comment-613 Future of Journalism Consulting Project Part 2 « Emh579’s Blog Tue, 22 Sep 2009 12:46:59 +0000 http://newsinnovation.com/?p=2405#comment-613 [...] finds a balance between generating revenue from consumers and advertisers. Matthew Sollars in his Paid Content, E-Commerce and Turning the Knobs Down on Ads blog post talks about the Journalism Online e-commerce model. Basically, there are different tiers [...] [...] finds a balance between generating revenue from consumers and advertisers. Matthew Sollars in his Paid Content, E-Commerce and Turning the Knobs Down on Ads blog post talks about the Journalism Online e-commerce model. Basically, there are different tiers [...]

]]> By: Mike Hartley http://newsinnovation.com/2009/09/11/paid-content-e-commerce-and-turning-the-knobs-down-on-ads/#comment-612 Mike Hartley Thu, 17 Sep 2009 19:09:57 +0000 http://newsinnovation.com/?p=2405#comment-612 Seems to me the danger here is swopping ad supported content for product placement supported content. In my experience, sites that have gone down the product placement route (contextual e-commerce platform) have even less editorial integrity than those that are ad supported. Isn't the problem that ads are being sold for too little online. It's a selling problem. Online publishers are not describing the value of their online inventory. Surely it's better than their print inventory (trackable, changeable, multimedia, interactive, real time feedback). Why such a lower CPM? Is that because print publishers trashed online so roundly that they actually have shot themselves in the foot. Seems to me the danger here is swopping ad supported content for product placement supported content. In my experience, sites that have gone down the product placement route (contextual e-commerce platform) have even less editorial integrity than those that are ad supported.

Isn’t the problem that ads are being sold for too little online. It’s a selling problem. Online publishers are not describing the value of their online inventory. Surely it’s better than their print inventory (trackable, changeable, multimedia, interactive, real time feedback). Why such a lower CPM? Is that because print publishers trashed online so roundly that they actually have shot themselves in the foot.

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