Comments on: The Assumptions Behind Our Models http://newsinnovation.com/2009/08/17/the-assumptions-behind-our-models/ Discussing the future of news Sun, 04 Dec 2011 16:50:12 +0000 hourly 1 http://wordpress.org/?v=3.2.1 By: Yes! New Business Models embrace new relationships « Pursuing the Complete Community Connection http://newsinnovation.com/2009/08/17/the-assumptions-behind-our-models/#comment-589 Yes! New Business Models embrace new relationships « Pursuing the Complete Community Connection Thu, 20 Aug 2009 13:00:20 +0000 http://newsinnovation.com/?p=2177#comment-589 [...] who he was; I don’t know whether he knew who I was. But I commented on his blog post, The Assumptions Behind Our Models, which was part of the Monday release of the new models and spreadsheets by the Jeff Jarvis-led [...] [...] who he was; I don’t know whether he knew who I was. But I commented on his blog post, The Assumptions Behind Our Models, which was part of the Monday release of the new models and spreadsheets by the Jeff Jarvis-led [...]

]]> By: Matthew Sollars http://newsinnovation.com/2009/08/17/the-assumptions-behind-our-models/#comment-588 Matthew Sollars Tue, 18 Aug 2009 21:21:51 +0000 http://newsinnovation.com/?p=2177#comment-588 Dear Steve - We have a long list of other revenue opportunities that the New News Organization (and to a degree hyperlocals) should pursue. Many of our ideas mirror yours and would require a greater level of community engagement from the newsroom and the company. http://newsinnovation.com/revenue-opportunities/ Yes, advertising still represents 57% of revenues in year three of our organization. We'll have more to say about that, but we agree that successful advertising in the future will be more transactional than it is today. Less display advertising, more coupons. Dear Steve -
We have a long list of other revenue opportunities that the New News Organization (and to a degree hyperlocals) should pursue. Many of our ideas mirror yours and would require a greater level of community engagement from the newsroom and the company.

http://newsinnovation.com/revenue-opportunities/

Yes, advertising still represents 57% of revenues in year three of our organization. We’ll have more to say about that, but we agree that successful advertising in the future will be more transactional than it is today. Less display advertising, more coupons.

]]> By: Community Training in the Ecosystem | News Innovation http://newsinnovation.com/2009/08/17/the-assumptions-behind-our-models/#comment-587 Community Training in the Ecosystem | News Innovation Tue, 18 Aug 2009 21:12:53 +0000 http://newsinnovation.com/?p=2177#comment-587 [...] of broader community outreach folks like Steve Buttry have been calling for in various places and in response to our models. That would help hyperlocal websites grow their ad revenues without the need to hire a full-time [...] [...] of broader community outreach folks like Steve Buttry have been calling for in various places and in response to our models. That would help hyperlocal websites grow their ad revenues without the need to hire a full-time [...]

]]> By: Steve Buttry http://newsinnovation.com/2009/08/17/the-assumptions-behind-our-models/#comment-586 Steve Buttry Mon, 17 Aug 2009 21:36:48 +0000 http://newsinnovation.com/?p=2177#comment-586 I am disappointed to see that this ambitious effort to find new business models for news relies primarily on old revenue sources: advertising, sponsorships and donations (a new source for newspapers but a venerable source for public TV and radio). As I explain in my Blueprint for the Complete Community Connection, we need to pursue the opportunities in direct transactions and other services for businesses: http://bit.ly/RtJO7 I am disappointed to see that this ambitious effort to find new business models for news relies primarily on old revenue sources: advertising, sponsorships and donations (a new source for newspapers but a venerable source for public TV and radio).

As I explain in my Blueprint for the Complete Community Connection, we need to pursue the opportunities in direct transactions and other services for businesses: http://bit.ly/RtJO7

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