We’re piloting a new semantic web widget for publishers designed at enriching publisher content and increasing ROI on archived content while increasing ad inventory and revenues via automated in-text links.

Our platform analyzes your site’s content & automatically identifies and highlights key-terms like: People, Places, Films, TV shows ,Companies etc.

Highlighted terms are expanded upon with contextually relevant material drawn from the web in real-time – videos, related articles (customizable to include your publication as a source), images and products.

Revenue is generated and shared via affiliate links from the product links. Check out our demo here: http://blog.headup.com/headup-publishers-widget-alpha
and feel free to contact me at miked[at]semantinet[dot]com or @headup on Twitter.

To be clear, I’m not talking about PR for Charity X. It would have to be understood that Charity X might not even be mentioned in the stories. But it’s mutually beneficial. The donor gets to make a tax-deductible contribution, the charity raises awareness of an issue, a freelance reporter gets paid, the website has content.

It’s an idea in progress…

Two examples: Martha’s Circle (http://www.marthastewart.com/marthas-circle) and The Guardian’s Green Ad Network (http://www.guardian.co.uk/green-ad-network). In my opinion, that model can be optimized with a homepage promoting the whole content.

Let’s imagine, dear Maria, a local ad network for Maldonado, in Uruguay. You should have a homepage (www.gentedemaldonado.com, let’s say), promoting the best content of your 10 associated blogs/sites. You would finance the network selling ads in the whole network, and sharing content between the content producers (“pro-ams”) and the head of the network (pros).

I see your looking for new ideas about generating revenue from online news. Here at SemantiNet we have a new widget we’re looking for pilot partners for. The widget analyzes your site’s content and automatically identifies and highlights key-terms like: People, Places, Films, TV shows, Companies, etc.

Highlighted terms are expanded upon with contextually relevant material drawn from the web in real-time – things like Related Articles, Videos, Images & Products.
The financial model is revenue sharing on the affiliation income generated by sales and advertising.

If you think you’d like to join our pilot please check out the widget page here: http://blog.headup.com/headup-publishers-widget-alpha & contact me at miked[at]semantinet[dot]com

The New York Times recently did a good job of summing up what we’re about:
http://www.nytimes.com/2009/07/20/technology/start-ups/20print.html?_r=1&scp=1&sq=printcasting&st=cse

We’re experimenting on three fronts.

First, we’re trying to see if we can replicate many times over the success of digital-print business model, where content that originated online — either from professionals or amateurs — is placed in printed magazines which command CPMs of $20-$50, as compared to 37 cents-$3 for online ads.

Second, we’re leveraging peoples’ desire to share by giving *them* the tools to create *their own* printable magazines. Our theory is that the pie will be bigger if a network of thousands of individuals is creating ad-supported magazines. It’s a bottom-up collective curation approach, versus the top-down approach newspapers traditionally use. Printcasting is for publishing what “citizen journalism” is for writing and reporting.

And finally, we’re sharing revenue with all participants to see if that increases quality. Our network takes the smallest share — 10% — and we give 60% to publishers and 30% to contributors. Actual payouts correlate to the individual publication (for publishers) and percentage of content used compared to every other writer (for contributors).