Comments on: Ten Point Plan to (Re)Building a Successful Local Media Salesforce http://newsinnovation.com/2009/01/26/ten-point-plan-to-rebuilding-a-successful-local-media-salesforce/ Discussing the future of news Sun, 04 Dec 2011 16:50:12 +0000 hourly 1 http://wordpress.org/?v=3.3.1 By: News Innovators on the Frontline: Sun Valley Online | News Innovation http://newsinnovation.com/2009/01/26/ten-point-plan-to-rebuilding-a-successful-local-media-salesforce/#comment-323 News Innovators on the Frontline: Sun Valley Online | News Innovation Mon, 10 Aug 2009 20:25:15 +0000 http://newsinnovation.com/?p=592#comment-323 [...] do a Twitter campaign for him even though we have no formal offering. I’ve also written a few related pieces on this topic that blend some of what we have done on our website with what my consulting [...] [...] do a Twitter campaign for him even though we have no formal offering. I’ve also written a few related pieces on this topic that blend some of what we have done on our website with what my consulting [...]

]]> By: Local media need dual business models, not dueling models « Revenue Traction in a Startup World http://newsinnovation.com/2009/01/26/ten-point-plan-to-rebuilding-a-successful-local-media-salesforce/#comment-322 Local media need dual business models, not dueling models « Revenue Traction in a Startup World Tue, 17 Mar 2009 19:01:41 +0000 http://newsinnovation.com/?p=592#comment-322 [...] Ten Point Plan to Re(Building) a Successful Local Media Salesforce [...] [...] Ten Point Plan to Re(Building) a Successful Local Media Salesforce [...]

]]> By: David H. Deans http://newsinnovation.com/2009/01/26/ten-point-plan-to-rebuilding-a-successful-local-media-salesforce/#comment-321 David H. Deans Tue, 10 Feb 2009 16:50:00 +0000 http://newsinnovation.com/?p=592#comment-321 You said "For publishers in the local Internet media marketplace, what can be learned from the dotcom bust that can be applied today?" I say "what lesson can be learned from Yellow Pages publishers squandering their local advertising legacy position?" Ask yourself, why do pro bloggers have Google ads on their sites, and not Yellow Page ads? Then, ask yourself why did the incumbent Telcos not capitalize on synergies between their broadband service customer and directory advertiser relationships? You said “For publishers in the local Internet media marketplace, what can be learned from the dotcom bust that can be applied today?”

I say “what lesson can be learned from Yellow Pages publishers squandering their local advertising legacy position?”

Ask yourself, why do pro bloggers have Google ads on their sites, and not Yellow Page ads? Then, ask yourself why did the incumbent Telcos not capitalize on synergies between their broadband service customer and directory advertiser relationships?

]]> By: Interesting readings - January 27, 2009 | Sustainable Online Media http://newsinnovation.com/2009/01/26/ten-point-plan-to-rebuilding-a-successful-local-media-salesforce/#comment-320 Interesting readings - January 27, 2009 | Sustainable Online Media Tue, 27 Jan 2009 08:16:10 +0000 http://newsinnovation.com/?p=592#comment-320 [...] Ten Point Plan to (Re)Building a Successful Local Media Salesforce [...] [...] Ten Point Plan to (Re)Building a Successful Local Media Salesforce [...]

]]> By: Ten Point Plan to (Re)Building a Successful Local Media Salesforce « Revenue Traction in a Startup World http://newsinnovation.com/2009/01/26/ten-point-plan-to-rebuilding-a-successful-local-media-salesforce/#comment-319 Ten Point Plan to (Re)Building a Successful Local Media Salesforce « Revenue Traction in a Startup World Mon, 26 Jan 2009 18:14:39 +0000 http://newsinnovation.com/?p=592#comment-319 [...] It’s his prescription for fixing the flaws outlined in the earlier post. It’s titled Ten Point Plan to (Re)building a Successful Local Media Salesforce. He draws from principles that are a part of Altus’ Sales Process Optimization [...] [...] It’s his prescription for fixing the flaws outlined in the earlier post. It’s titled Ten Point Plan to (Re)building a Successful Local Media Salesforce. He draws from principles that are a part of Altus’ Sales Process Optimization [...]

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