Comments on: Interview – Michael Rosenblum http://newsinnovation.com/2008/10/28/interview-michael-rosenblum/ Discussing the future of news Sun, 04 Dec 2011 16:50:12 +0000 hourly 1 http://wordpress.org/?v=3.2.1 By: Who I’ve Learned From - 107 Interviews « DigiDave - Journalism is a Process, Not a Product http://newsinnovation.com/2008/10/28/interview-michael-rosenblum/#comment-256 Who I’ve Learned From - 107 Interviews « DigiDave - Journalism is a Process, Not a Product Fri, 15 May 2009 06:30:19 +0000 http://newsinnovation.com/?p=472#comment-256 [...] Michael Rosenblum (second time) [...] [...] Michael Rosenblum (second time) [...]

]]> By: Networked Journalism Summit » Blog Archive » Welcome the Information Valet Project - Bill Densmore http://newsinnovation.com/2008/10/28/interview-michael-rosenblum/#comment-255 Networked Journalism Summit » Blog Archive » Welcome the Information Valet Project - Bill Densmore Mon, 03 Nov 2008 19:09:03 +0000 http://newsinnovation.com/?p=472#comment-255 [...] those keeping track, that’s one video using Viddler, the other two using Vimeo and Blip. Have a video platform you want me to try? Let me [...] [...] those keeping track, that’s one video using Viddler, the other two using Vimeo and Blip. Have a video platform you want me to try? Let me [...]

]]> By: Dave Chase http://newsinnovation.com/2008/10/28/interview-michael-rosenblum/#comment-254 Dave Chase Wed, 29 Oct 2008 12:29:31 +0000 http://newsinnovation.com/?p=472#comment-254 David -- I liked this format. I hope you do a lot more of these with attendees from the event. Michael made a point which was one of my takeaways from the event. That is, most of what has been tackled over the past several years and was discussed at the event was the production/cost side of the equation. Unfortunately, that can only take us so far. It was great to hear the spirit of *revenue* experimentation Michael. From what I've seen, there's been very little of that beyond the basic AdSense/Paid Search model. Like Michael, I don't yet know whether our experiments will work. I have joked that our company motto needs to be "we make mistakes faster than anyone else". We just have to ensure we don't repeat those mistakes. I would love for you and Jeff to uncover more of this kind of revenue experimentation that complements the production experimentation. I liked the fact that the event blended the business & editorial sides of the business. As the "business guy" it has been my observation working with journalists that they initially passively observe (or ignore) the business discussions. The way I've drawn them out is to tell them to put their journalism hat on and ask the probing questions, have their BS-meter on, etc. and they can add a lot to improve our efforts. It's been eye-opening to me to see how removed most journalists are from the business side yet their perspective can be invaluable. David — I liked this format. I hope you do a lot more of these with attendees from the event. Michael made a point which was one of my takeaways from the event. That is, most of what has been tackled over the past several years and was discussed at the event was the production/cost side of the equation. Unfortunately, that can only take us so far. It was great to hear the spirit of *revenue* experimentation Michael. From what I’ve seen, there’s been very little of that beyond the basic AdSense/Paid Search model.

Like Michael, I don’t yet know whether our experiments will work. I have joked that our company motto needs to be “we make mistakes faster than anyone else”. We just have to ensure we don’t repeat those mistakes. I would love for you and Jeff to uncover more of this kind of revenue experimentation that complements the production experimentation.

I liked the fact that the event blended the business & editorial sides of the business. As the “business guy” it has been my observation working with journalists that they initially passively observe (or ignore) the business discussions. The way I’ve drawn them out is to tell them to put their journalism hat on and ask the probing questions, have their BS-meter on, etc. and they can add a lot to improve our efforts. It’s been eye-opening to me to see how removed most journalists are from the business side yet their perspective can be invaluable.

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